Personalised Nutrition From an App is a Tech-Bro Fantasy
On why you can’t outsource embodied wisdom
‘Is the Zoe app a diet?’
A client asked me recently.
‘Eh, yes?’ I responded, completely baffled by this line of enquiry.
Upon further digging it became apparent why, what was so clear and obvious to me, was a total mystery to this client.
Not unlike most diet companies in 2023 (see for e.g. Noom, WW), ZOE tries to keep their diet-y ethos under the radar. I…